Wharton’s Marketing faculty, the most published and cited in the world, are leaders in developing new knowledge in marketing and related core disciplines.
The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.
Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university. Recent research topics include such areas as: cognitive processes of consumers; consumer preference measurement; marketing decision support systems; design and adoption of new products and services; and social media and consumer inter-dependencies.
The Marketing Program requires students to have a basic knowledge of various business areas, computer programming, calculus, and matrix algebra.
For information on courses and sample plans of study, please visit the University Graduate Catalog.
For more information about the Joint Doctoral Degree in Marketing and Psychology: https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/
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Visit the Marketing website for details on program requirements and courses. Read faculty and student research and bios to see what you can do with a Marketing PhD.