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Wharton Stories:
Driving Insights
The Wharton Analytics Accelerator Summit offers students across the University a chance to team up with others to build models for real companies to solve business problems.
Wharton Analytics Accelerator Summit Gives Students an Opportunity to Apply Classroom Knowledge to Real Business Problems
The award-winning WRDS platform continues to expand its offerings, deepening researcher engagement and expanding resources for students and instructors around the world.
Wharton Research Data Services Makes Big Data Digestible
Prof. Michael Platt and the new Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology — and marketing.
Why This Professor Believes Neuroscience Is the Future of Business
Since the Wharton Customer Analytics Initiative was founded 10 years ago, analytics have moved out of the back office and into headlines and C-suites. Wharton Professors Eric Bradlow, Pete Fader, and Raghu Iyengar reflect on the changes.
Top 5 Developments in Analytics From 10 Years of the Wharton Customer Analytics Initiative
The Wharton Neuroscience Initiative explores the ethical, legal, and societal implications for neuroscience and business at its second annual WiN summit.
Configuring a ‘Road Map’ for Neuroscience and Business
Branding, corporate values, word of mouth — Prof. Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.
Prof. Americus Reed Shares Essential Marketing Strategies for Better Customer Connections
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