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Wharton Stories:
Operations, Informations, and Decisions
Since the Wharton Customer Analytics Initiative was founded 10 years ago, analytics have moved out of the back office and into headlines and C-suites. Wharton Professors Eric Bradlow, Pete Fader, and Raghu Iyengar reflect on the changes.
Top 5 Developments in Analytics From 10 Years of the Wharton Customer Analytics Initiative
