Skip to content
Skip to main menu
Faculty & Research
Youth Program
Undergrad
MBA
EMBA
PhD
Executive Education
Wharton Online
Alumni
Mobile menu toggle
Doctoral
Menu
Home
Quick Facts
The Wharton Doctoral Difference
Class Profile
Doctoral Journey
Choosing a Program
Welcome from Vice Dean Nancy Zhang
Summer Research-Early Identification Program
IDDEAS
Who Should Attend
IDDEAS Scholars
Application for IDDEAS@Wharton
Programs
How the PhD Program Works
Academic Policies
Accounting
Applied Economics
Ethics & Legal Studies
Finance
Health Care Management & Economics
Management
Marketing
Operations, Information and Decisions
Statistics
Research
Faculty
Wharton Doctoral Student News
Career Placement
Students on the Job Market
PhD Life
Diverse Community
Penn & Wharton
Living in Philly
PhD Stories
Wharton Doctoral Student News
Applying
Apply Now
Application Requirements
Admissions Decisions
Reapplication Process
Expenses & Financial Aid
International Students
Visit Wharton
Admissions Events
PENN Diversity Policy and Security Information
FAQ
Contact Us
Wharton Stories:
Operations, Informations, and Decisions
Since the Wharton Customer Analytics Initiative was founded 10 years ago, analytics have moved out of the back office and into headlines and C-suites. Wharton Professors Eric Bradlow, Pete Fader, and Raghu Iyengar reflect on the changes.
Top 5 Developments in Analytics From 10 Years of the Wharton Customer Analytics Initiative
