Wharton Stories: Curriculum

Mary-Hunter McDonnell gestures in front of a white board covered in blue writing. She wears a black long-sleeved dress.
Management professor Mary-Hunter McDonnell examines corporate strategies and responses to increased public scrutiny.

How Companies Engage with Social Activism

Prof. Michael Platt leaning on a table with parts of the skeleton on it.
Prof. Michael Platt and the new Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology — and marketing.

Why This Professor Believes Neuroscience Is the Future of Business

Prof. Bilge Yilmaz speaking in front of a whiteboard. He has short, dark hair and is wearing a blue shirt.
The Wharton private equity and finance professor discusses the science and subtle art of how PE values a company before acquisition.

A Quick Lesson on Private Equity Analysis from Prof. Bilge Yilmaz

Prof. Samir Nurmohamed smiles and looks to the side of the camera. He is in a large room, and wearing a grey blazer.
Assistant Professor of Management Samir Nurmohamed talks about the conversation that led him to become a business professor and how he brings both research and rap into the classroom.

Prof. Samir Nurmohamed on Teaching at Wharton and the Best Advice He Received During His Education

Prof. Americus Reed standing in front of a classroom. He has a beard and is wearing a dark blazer over a black shirt.
Branding, corporate values, word of mouth — Prof. Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

Prof. Americus Reed Shares Essential Marketing Strategies for Better Customer Connections

Esther Uduehi standing in front of Steinberg-Dietrich. She has black hair and is wearing a black dress with a leather belt.
Second-year doctoral student Esther Uduehi, president of the Wharton Society for the Advancement of Women in Business Academia, talks about life as a PhD student.

Building Community and Connection with Women in Business Academia

Prof. Diana Robertson smiles at the camera. She has light-brown hair, and is wearing a blue blazer and white blouse. She sits at an office desk.
“One of the big things is just recognizing when it’s an ethical issue, not just a business issue. I want to give (my students) the ability to recognize the ethical issues and have a framework for analyzing them.”

From Tom Brady to Philly’s Soda Tax: Prof. Diana Robertson Brings Real-World Business Ethics into the Classroom

Students reading in the Van Pelt Reading Room. They are sitting on blue lounging chairs and facing big windows.
A PhD schedule takes adjustment, but the strategies that work for doctoral studies carry throughout an academic career.

How to Maximize and Adjust to a PhD Schedule

A student wearing casual clothes stands in the stacks of Van Pelt Library. He has blonde hair and blue eyes. He is wearing glasses.
Take a look at a current student’s schedule and get the insider perspective from doctoral students and coordinators on what to expect from a PhD schedule.

What to Expect from a PhD Schedule

Professor Nancy Rothbard has brown hair, and is wearing a black and gray plaid jacket and a black necklace. She is smiling.
“As an academic, you’re an entrepreneur of ideas. I’m constantly developing new ideas, putting them out there, and seeing how the market reacts. Do I get people interested? Do I affect people’s lives?”

Prof. Nancy Rothbard on the Interactions of Work and Life and Her New Role as Management Chair