Wharton Stories: Marketing

Prof. Michael Platt leaning on a table with parts of the skeleton on it.
Prof. Michael Platt and the new Wharton Neuroscience Initiative are exploring evolutionary brain science and using high-tech tools to unlock the secrets of human psychology — and marketing.

Why This Professor Believes Neuroscience Is the Future of Business

Signs and podium from Wharton Customer Analytics Accelerator
Since the Wharton Customer Analytics Initiative was founded 10 years ago, analytics have moved out of the back office and into headlines and C-suites. Wharton Professors Eric Bradlow, Pete Fader, and Raghu Iyengar reflect on the changes.

Top 5 Developments in Analytics From 10 Years of the Wharton Customer Analytics Initiative

Prof. Samir Nurmohamed smiles looking away from the camera. He stands in front of College Hall and wears a light blazer with brown shirt.
How Assistant Professor of Management Samir Nurmohamed’s research on motivation and storytelling applies to everything from insect-based foods to motivating call center workers to teaching Wharton students.

Lessons From Prof. Samir Nurmohamed’s Research on Motivation, Underdogs, and Storytelling

2nd Annual WiN Summit
The Wharton Neuroscience Initiative explores the ethical, legal, and societal implications for neuroscience and business at its second annual WiN summit.

Configuring a ‘Road Map’ for Neuroscience and Business

Prof. Americus Reed standing in front of a classroom. He has a beard and is wearing a dark blazer over a black shirt.
Branding, corporate values, word of mouth — Prof. Americus Reed’s marketing course shows how any business can reach consumers on a deeper level.

Prof. Americus Reed Shares Essential Marketing Strategies for Better Customer Connections

Esther Uduehi standing in front of Steinberg-Dietrich. She has black hair and is wearing a black dress with a leather belt.
Second-year doctoral student Esther Uduehi, president of the Wharton Society for the Advancement of Women in Business Academia, talks about life as a PhD student.

Building Community and Connection with Women in Business Academia

Headshot of Amit Bhattacharjee. He has short, dark hair and is wearing a white shirt.
“If you dream up something and think of a good way to test it, there are plenty of funds, plenty of people to work with or consult, and faculty with great relationships and tremendous resources. For anything you want done, there’s a way to get it done here.”

Why This PhD Student Says Wharton Makes It Easy to Be Successful